About Us

Discover Electrorad’s journey, mission, and commitment to innovation. Learn how we provide exceptional heating solutions tailored to modern needs.

about us

Discover Electrorad’s journey, mission, and commitment to innovation. Learn how we provide exceptional heating solutions tailored to modern needs.

We are Electrorad, a leading provider of electric radiators in the UK since 2000. Our experts have selected the best international electric heating solutions and are the sole UK suppliers and manufacturers of trusted electric radiator makes including Aeroflow, Digline, Vanguard and Thermastore.

Our products are 100% energy efficient and designed with the latest technology and programming, keeping homes and businesses in control of their heating. You can find our models at all major electrical wholesalers and a selection of online retailers, and you can also visit the team at our Leeds showroom to see our full suite of electric radiators and heaters.

Sold Over 80,000 Radiators

Founded
In 2014

Manufactured In
United Kingdom

A Family Legacy of Innovation The Electrorad Story

Founded by Keith Brown and now led by his son, Richard, Electrorad started with a simple mission: to introduce the best German fireclay-core electric heating technology to the UK market, becoming the first company to do so.

From our humble beginnings with just one product and one employee, we’ve grown into a dynamic team with a diverse range of eight innovative products and a Leeds-based showroom. And we have new products and updates always on the horizon.

Our journey has been one of constant evolution. We’ve transitioned from retail to wholesale, adapted to changing market demands and consistently pushed the boundaries of what’s possible in electric heating.

Today, we’re proud to be the sole UK manufacturers and importers of premium electric radiator ranges that users can rely on and use with ease.

Staying One Step Ahead

Our team is actively involved in the research and development of every radiator in our range. This means our customers can trust that they’re buying the best products on the market, backed by the assurance of our experts. Whether it’s cutting-edge features or the latest regulations, we’re never just keeping up with industry innovation – we’re leading it.

Our Products and Services

We don’t simply supply electric radiators. We aim to guide our customers at every stage, from finding their nearest retailer or wholesaler to installation and aftercare. With a wide range of cutting-edge models in a variety of styles and designs, we can support you with:

Advanced Electric Heating: We manufacture and supply the highest-quality, innovative and efficient range of electric radiators on the market today.
Delivery Service: We stock all of our products in large quantities for a rapid delivery service, including next-day delivery if you order before midday.
Aftercare and Advice: Our friendly, expert customer care and technical teams are always on hand to supply any after-sales service and advice that you may require.

The Electrorad Difference

We pride ourselves on offering the highest quality products, the best customer care on the market and an honest, upfront service in all we do. Here’s what sets us apart:

Exclusive Lines: We’re the sole UK manufacturers or importers of premium ranges like Aeroflow, Vanguard and Digiline.
Uncompromising Quality: We hand-pick only the most effective and energy-efficient products.
Honesty First: We provide transparent information about our products, never overstating efficiency or features.
Expert Support: Our award-winning customer service team offers guidance from initial query to post-purchase assistance.
One-Stop Shop: We provide comprehensive solutions for every home and budget.

Who We Work With

With over 20 years of experience in the electric heating industry, we supply to all major UK electrical wholesale companies and work closely with housing associations, contractors, developers and the general public to provide energy-efficient electric radiators and unparalleled customer support.

View the Range

Whether you’re looking to upgrade your current heating system or exploring electric heating for the first time, discover a diverse selection tailored to meet your needs. From smart electric radiators to efficient infrared heaters and modern towel rails, there’s an option for every room. Find your perfect home heating solution with electrorad.

Designer Panel Heaters
View Product

Smartpanel Heaters
View Product

Digiline Radiators
View Product

Thermastore HHR
View Product

Electric Towel Radiators
View Product

Contract Panel Heaters
View Product

Aeroflow Radiators
View Product

Vanguard Radiators
View Product

Accorto Radiators
View Product

What Makes Electrorad Stand Out in the UK Electric Heating Market?

Since 2000, we have worked tirelessly to source and supply the leading products on the UK electric heating market. We pride ourselves on quality, service and innovation:

We were the first company in the UK to import German electric radiators with fireclay cores, showing our commitment to supplying the latest cutting-edge technology.
Our specialists take a hands-on approach to the research and development of every product we supply, addressing your heating needs with the latest advanced solutions.
Our helpful support team is available to offer technical advice and troubleshoot should issues arise, ensuring your electric heating solution keeps your home warm with no fuss.
Our products are built to last, using the highest quality materials and manufacturing techniques, with impressive warranties backing their durability and performance.
We hold large stocks of all products at our Leeds warehouse, with quick response times and next-day delivery if required.
Our free heating calculator helps you understand your home’s heating requirements and select the right product for your home.
We work with a wide range of customers, from electrical wholesalers to housing associations, providing tailored solutions that streamline projects.

Why Choose Electrorad Electric Heating Solutions?

Managing central heating costs can be challenging, but Electrorad’s electric heating solutions provide an efficient, flexible, and cost-effective alternative. With advanced technology and smart controls, these electric radiators bring warmth to your space with ease and efficiency. Here’s why Electrorad stands out:

Tailored Heating Solutions for Every Sector

Discover our specialized heating systems designed to meet the unique requirements of various sectors.

Home Owner
View Product

Commercial
View Product

Later Living
View Product

Multi Tenant
View Product

Latest Insights

Stay informed with the latest developments in heating technology, energy efficiency, and industry trends. Our expert articles provide valuable knowledge to help you make informed decisions for your heating needs.